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The Middle East’s leading exhibition for the fresh produce business

Under the Patronage of His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance & Chairman of Dubai Municipality


  205 Exhibitors
    30 Exhibitor countries participating
    14 Country Pavilions
8200 Sqm space

OPENING HOURS : 10:00 AM TO 06:00 PM
OPENING CEREMONEY : November 13th, 2016. 11:00 am

- Meet the biggest local and International fruits and vegetables suppliers
- Network with your peers and other high qualified attendees
- Get updated with latest market trends
- Expand your business and see

For the seventh consecutive year, WOP DUBAI was under the patronage if His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance and Chairman of Dubai Municipality.

The show was inaugurated by H.E. Hussain Nasser Lootah, Director General of the Dubai Municipality and organized in cooperation with the Dubai Municipality.

The total outcome of the show reflected the huge progress in trade of perishables in the Middle East. The continuous growth of WOP DUBAI proves its position as the prime trade fair for fresh produce in the region as well as strengthen the Emirate of Dubai as a worldwide trading center for fruits and vegetables.

Overall, 205 participating companies from 30 countries exhibited at WOP DUBAI 2015 and presented a wide range of products and services. The participants came from Australia, Belgium, China, Cyprus, Ecuador, Egypt, France, Germany, Greece, India, Italy, Japan, Kenya, Lebanon, Mauritius, Moldova, Morocco, Netherlands, Oman, Poland, Portugal, Rwanda, Slovenia, South Africa, Spain, Switzerland, Turkey, United Arab Emirates, United Kingdom and United States.

14 official country pavilions were joining the show from Australia, Belgium, China, Egypt, France, Italy, Kenya, Mauritius, Moldova, Morocco, Portugal, Poland, Spain and Rwanda.

4923 traders and industry professional from 78 different countries visited the exhibition with a growth of 11% compared to last year’s attendance.

The International Plants Expo Middle East - IPM DUBAI 2015 took place parallel to WOP DUBAI.

7329 visitors’ attended both shows with the general total growth of 9% from last year’s figures.

2016 will continue its success at Dubai World Trade Centre – one of the most prestigious exhibition centers in the World – with one additional hall booked providing exhibitors more services and space options.

WOP DUBAI team looking forward to welcome you again and is pleased to announce the next year’s edition:

Date: 13 – 15 November, 2016
Location: Dubai World Trade Center.
Halls: 5, 6, 7.




kaf_logo.png KAF Group – Khalid Ahmad Foudeh group of companies was established in 1968 in the United Arab Emirates as a leader in the trade, wholesale, retail& supplies of Fresh Fruits & Vegetables and proudly considered as a trusted business partner supporting clients’ operation. KAF today encompasses 38 branches and with more than a thousand and three hundred employees, a logistic fleet over 380 refrigerated trucks serving our operation to supply more than a thousand items which varies from all over the globe and ensuring all consistency of quality, services, and after sales services, enable to meet our client’s standards and satisfaction.




Del Monte Fresh Produce Company is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared fruit and vegetables, juices, beverages, snacks, and desserts in Europe, the Middle East and Africa. Del Monte Fresh Produce Company markets its fresh products worldwide under the Del Monte® brand, a symbol of product quality, freshness and reliability since 1892.



United Arab Shipping Company (UASC) is a global shipping company based in the Middle East. Founded in 1976, UASC has more than 185 offices around the world. The company is the largest container shipping line in the Middle East region and adjacent markets, covering over 240 ports and destinations worldwide. UASC offers containerized cargo transportation, temperature controlled (reefer) and out of gauge cargo amongst other value added services to a diversified global client-base.



A family business started in early 1960 which has grown to become one of the leading Importers and Re-exporters of Fresh produce in the Middle East. Started with a small one shutter shop in the Sabhaka area of Old Dubai, Pan Fresh International has expanded its activities over the years  having numerous shops in New Awir Fruit & Vegetable Market  and various facilities  including the state-of-the-art Cold Storage with a capacity of 40,000 M. Tons apart from several small and medium sized Cold Stores.  Today Pan Fresh International is representing some of the well-known Global brands and enjoys a major market share in the Fruit & Vegetable Industry. 


ab_logo.png We are one of the biggest companies in Dubai, as we are importing and exporting fruits and vegetables. We also work on land transport and customs clearing. We has a grand fleet (over 200 heavy truck) and our main cold stores located in Dubai fruit market. Our distribution channels covering all the gulf countries and Middle East region. We were awarded with a certificate from Dubai commercial chamber as the biggest exporter for the month of April 2012. For more information about our company please check our website www.albakrawe.ae

Latest News

Dubai Municipality signs MoU with planetfair to be strategic sponsor for WOP Dubai 2015
The MoU consolidates Dubai’s position as regional hub for trading fresh fruits and vegetables



Dubai Municipality has signed a Memorandum of Understanding (MoU) with planetfair, which will be this year’s strategic partner for the 7th edition of the International Perishables Expo Middle East (WOP DUBAI), the GCC region’s only dedicated exhibition for fresh edible food, which will be held from October 5 to October 7, 2015 at the Dubai World Trade Centre (DWTC). The event, which is being held under the patronage of His Highness (H.H.) Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance & Chairman of Dubai Municipality, is expected to throw the spotlight on the latest market trends in the perishables industry while also showcasing leading local and international fruits and vegetable suppliers. The exciting three-day show has been dubbed as its biggest edition so far, with over 29 different countries to be featured across different pavilions and an expected participation of more than 200 exhibitors.


Welcome to WOP 2016

WOP Video 2014

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