The Middle East’s leading exhibition for the fresh produce business

WOP is the perfect market place for fruit and vegetables business where all leading fresh produce companies can meet under one roof and exchange ideas, add more value to their brand name and find new markets in the Middle East and GCC area.

Three days of true business networking with the fresh produce importers, exporters, wholesaler, retailers, hypermarkets, hotels, decision makers and many more.

Join WOP 2013 now and be part of the only dedicated fresh produce platform in Dubai this year. 

Source out new markets and clients within Middle East area.

• Meet the final decision makers & industry experts all in one place.


• Get access to latest market trends and technology within the fresh produce industry.


• Increase your sales and business opportunities within the fruits and vegetables Middle East’s Market


• Meet governments, ministries and specialized authorities for easy access to rules and regulation in the GGC for fresh produce trade.