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√ Unlike other trade shows and expos, WOP DUBAI provides a unique business-driven & practical environment by having a much focused industry profile related only to fresh produce.

√ Get access to the region's fastest growing economy in the world.

√ Meet new potentials and find new markets.

√ Strengthen the relationship with existing customers.

√ Evaluate your completion in the market.

√ Get updated with innovations and market trends.

Exhibiting at WOP DUBAI 2014 will bring you face-to-face with buyers, specifies and decision makers from across the Middle East, one of the fastest growing markets in the world within the fresh products, fruits and vegetables industry.

The WOP marketing campaigns will target industry professionals from across the region and deliver these visitors to you in Dubai, offering you unrivalled opportunities to grow your existing business and generate new business for your organization. Fast growth and stiff competition challenge exporters, importers and retailers great chance for your products and solutions!


For the five consecutive year the show WOP DUBAI is organized under the patronage if His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance and Chairman of Dubai Municipality.

The event took place in November 17th – 19th, 2013 at the Dubai World Trade Centre, alongside the 8th edition of IPM DUBAI – International Plants Expo Middle East, the region’s only dedicated plants and flowers trade show.

Both shows were inaugurated by H.E. Hussain Nasser Lootah, Director-General of the Dubai Municipality and are organized by planetfair Dubai and Messe Essen GmbH in cooperation with the Dubai Municipality and Dubai Central Fruit and Vegetable Market, the Middle East’s biggest market for import and export.

The total outcome of the show this year reflected again the huge growth in the trade of perishables in the Middle East and proved the position of WOP DUBAI as the only trade fair for fresh produce in the region as well as strengthen emirate of Dubai as an important destination and a worldwide trading center for fruits and vegetables.

The constant growth of past years continued this year. Overall, Participating companies at WOP DUBAI 2013 came from 25 nations and presented wide range of products and services. They came from Australia, Belgium, China, Egypt, France, Germany, Italy, Kenya, Lebanon, Rwanda, Spain, Ghana, Greece, India, Jordan, Libya, Peru, Poland, Portugal, Uganda, Tunisia, United Kingdom, United States, United Arab Emirates and Uruguay.

3521 traders and industry professional from 77 different countries visited the exhibition with a growth of 13.7% from the last year for WOP attendance figures. 5338 visitors attended both shows with a general total growth of 11% from WOP DUBAI 2012 figures.

2014 will continue its success with the same venue Dubai World Trade Centre - the most prestigious exhibition center in the Middle East - where it is expected to have another substantial increase of space and capacity for the exhibition and provider exhibitors more services and space options.

We look forward to welcoming you at WOP DUBAI 2014!


Welcome to WOP 2014

WOP Video 2013

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