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√ Unlike other trade shows and expos, WOP DUBAI provides a unique
    business-driven & practical environment by having a much focused
    industry profile related only to fresh produce.

√ Get access to the region's fastest growing economy in the world.

√ Meet new potentials and find new markets.

√ Strengthen the relationship with existing customers.

√ Evaluate your completion in the market.

√ Get updated with innovations and market trends.

Exhibiting at WOP DUBAI 2016 will bring you face-to-face with buyers, specifies and decision makers from across the Middle East, one of the fastest growing markets in the world within the fresh products, fruits and vegetables industry.

The WOP marketing campaigns will target industry professionals from across the region and deliver these visitors to you in Dubai, offering you unrivalled opportunities to grow your existing business and generate new business for your organization. Fast growth and stiff competition challenge exporters, importers and retailers great chance for your products and solutions!


For the seven consecutive year the show WOP DUBAI was organized under the patronage if His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance and Chairman of Dubai Municipality.

The exhibition took place October 5th  – 7th , 2015 at The Dubai World Trade Centre, alongside the 10th  edition of IPM DUBAI – The International Plants Expo Middle East, the region’s dedicated plants and flowers trade show.  Both shows were inaugurated by H.E. Hussain Nasser Lootah, Director- General of the Dubai Municipality and are organized by planetfair Dubai and Messe Essen GmbH in cooperation with the Dubai Municipality and Dubai Central Fruit and Vegetable Market, the Middle East’s biggest market for import and export.

The total outcome of the show this year reflected again the huge growth in the trade of perishables in the Middle East and proved the position of WOP DUBAI as the only trade fair for fresh produce in the region as well as strengthen the emirate of Dubai as an important destination and a worldwide trading center for fruits and vegetables. The constant growth of past years continued this year.

Overall, 205 participating companies from 30 countries exhibited at WOP DUBAI 2015 and presented a wide range of products and services. They came from Australia, Belgium, China, Cyprus, Ecuador, Egypt, France, Germany, Greece, India, Italy, Japan, Kenya, Lebanon, Mauritius, Moldova, Morocco, Netherlands, Oman, Poland, Portugal, Rwanda, Slovenia, South Africa, Spain, Switzerland, Turkey, United Arab Emirates, United Kingdom and United States.

14 official country pavilions were participating at the show from Australia, Belgium, China, Egypt, France, Italy, Kenya, Mauritius, Moldova, Morocco, Portugal, Poland, Spain and Rwanda.

4923 traders and industry professional from 78 different countries visited the exhibition with a growth of 11 % from the last year for WOP attendance figures.

The International Plants Expo Middle East - IPM DUBAI 2015 took place parallel to WOP DUBAI.

7329 visitors’ attended both shows with the general total growth of 9% from last year’s figures.

2016 will continue its success with the same venue at Dubai World Trade Centre - the most prestigious exhibition center in the Middle East – with a bigger space booked for 2016 provide exhibitors more services and space options at Hall 5, 6 & 7.


WOP DUBAI team looking forward to welcome you again at WOP DUBAI 2016 and pleased to announce the next year’s edition.

Date: 13 – 15 November, 2016

Location: Dubai World Trade Center.

Halls: 5, 6, 7.

We look forward to welcoming you at WOP DUBAI 2016!

Welcome to WOP 2016

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