WOP DUBAI will be targeting the major categories of fresh produce industry. A clearly structured exhibition profile covers the entire products chain on trade of fresh produce.

The event features a large display of products related to the service of Fresh Produce including:

KAF Group
KAF GROUP – KHALID AHMAD FOUDEH GROUP OF COMPANIES was established in 1968 in the United Arab Emirates as a leader in the trade, wholesale, retail & supplies of Fresh Fruits & Vegetables and proudly considered as a trusted business partner supporting clients’ operation. KAF today encompasses 38 branches and with the more than three thousand three hundred employees, a logistic fleet over 380 refrigerated trucks serving our operation to supply more than a thousand items which varies from all over the globe and ensuring all consistency of quality services, and after sales services, enable to meet our client’s standards and satisfaction. For more info, visit their website

Al Bakrawe

AL BAKRAWE GROUP – Is a UAE based company and one of the market leaders in the fresh produce importing and exporting companies in the Middle East.

The company was established in 1996 by Ammar Al Bakrawe. When perishables market share witnessed a substantial growth in the region, a need to increase he business and meet market needs and requirements fuelled the growth of Al Bakrawe Group to become one of UAE’s largest and most innovative fresh produce providers with four subsidiaries under its umbrella:
Al Bakrawe Fruits and Vegetables  • Al Bakrawe General Land Transport  • Al Bakrawe General Trading  • Al Shabab Shipping  • AB Trading Sydney Australia

With a great and talented work team and armed with a strong vision for success, Al Bakrawe Group is rapidly expanding to cover the entire GCC countries and Middle East. In recognition of its distinguished export performance for the highest number of obtained Certificates of Origin, the Dubai Chamber of Commerce and Industry awarded Al Bakrawe Group the SME Exporter of the Month in April 2012. For more info, visit their website

Pan Fresh

PAN FRESH INTERNATIONAL – A family business started in early 1960 which has grown to become one of the leading importers and exporters of Fresh produce in the Middle East, started with a small one shutter shop in the Sabhaka area of Old Dubai. Pan Fresh International  has expanded its activities over the years and its growth is a direct result of successful achievement of its goals and objectives, resulting in having numerous shops in New Aweer Fruit & Vegetable Market.Dubai, and various facilities including the state-of-the-art Cold Storage with a capacity of 45,000 M. tonnes apart from several small and medium sized Cold Storage facilities that meets with International standards.

Today Pan Fresh International is representing some of the well-known global brands and enjoys a major market share in the Fruit & Vegetable Industry. At Pan Fresh, we have implemented new technologies at every stage in our global supply chain. We create orders instantly, track our import and exports digitally and we utilize a wide variety of cutting-edge cold storage technologies that keep our produce fresher than ever, as far as possible. We have enjoyed decades of warm relations with our suppliers and clientele as we value the importance of honesty and integrity in the business, and our successful expansion is the result of maintaining the friendly and cordial relationship with all of our partners. Pan Fresh is THE premier provider of imported fruits and vegetables in the ME region, where supplies can be made available from anywhere in the world and at any time! For more info, visit their website

Elite Agro

ELITE AGRO LLC – Elite Agro aspires to write a new green history on the sands of UAE. Elite Agro is one of the leading producers and distributors  of daily fresh vegetables and fruits in the region and their primary objective always  are quality & affordability. They are engage in growing, sourcing, importing and marketing a wide range of high quality agricultural products through world-class technology and effective distribution chain.  With the most economic use of their natural resources conserving water, energy and land. For more info. For more info, visit their website


MIRAK GROUP – Mirak Agricultural Services is the regions leading grower and exporter of fruits and vegetables for over 20 years. The name has become almost synonymous locally grown, prime quality Fruits and Vegetables. The company has established different segment over past years which fall under Mirak Group, the segments are: Mirak Agricultural Services, Mirak Trading LLC, Mirak Printed Roses, Mirak Flowers and Mirak Landscaping and Irrigation. The Mirak Group envisions becoming leaders in the region using new technologies and providing practical and efficient solutions to serving the needs and demands of the growing green sector, while focusing on sustainability and environmental protection. For over 20 years Mirak, the regions biggest and largest producer of fresh vegetables and fruits has dedicated itself to delivering the best possible quality food in GCC. By 2009 the company has more than 200 hectares of farms in Sharjah and Al Ain. The current annual production is exceeds 8000 tons. For more info, visit their website


NRTC or NASSAR AL REFAEE TRADING COMPANY – Is one of the leading importer and exporter of fresh fruits and vegetables. Based in the United Arab Emirates and holding commands over 40 years of dedicated experience in supplying the region with the best products from all over the world.
NRTC is an  ISO 22000 2005 & HACCP certified company, also the recipient of numerous quality awards from the Dubai Government.
At NRTC, they believe in providing their customers with the finest selection of regional and international fresh fruits and vegetables. Their customers “insist on the best” and  ensure that the customer’s requirements are met. For more info, visit their website


BARAKAT – The genesis of Barakat dates back to 1976 with their humble beginnings in the trade  of fresh vegetables and fruits – a tradition that Barakat has preserved till date through fresh juices, cut & packed fruits & vegetables.

With an aim to ensure that ‘fresh & healthy products’ reach households without riders, gimmicks & preservatives, they rolled out Barakat Fresh Juices in retail in the year 2002, and have since then won the confidence of a flourishing customer & fan-base with our 100% fresh juices and other products.  Barakat’s success supplemented the efforts of catering to a large clientele base in the Hospitality industry, where the fresh fruits, veggies and juices which were already being relished before they stepped up production to bring the goodness to every households. For more info, visit their website

Fresh Fruits Company

FRESH FRUITS COMPANY - Fresh Fruits, is the leading importer and exporter of fresh produce in the Middle East, with nearly four decades of experience in delivering the highest quality of fresh produce to the biggest names in retail, food service and hospitality. With headquarters in Dubai, it has associates in Qatar, Egypt, Jordan and Kuwait and employs more than 1,000 people. Our state of the art 50,000 sqm facility, as well as a cold chain infrastructure, allow us to get the freshest produce from point of origin to the consumer in the least amount of time possible. Also, they have an ISO 22000:2005 certification, which reflects our commitment to quality, freshness, food safety and health. For more info, visit their website


MARHABA – Originally founded in 1985, the company thrives on the vast experience of its founder and on the visions of its young management team. After being renamed to Marhaba in 1998, the company has embarked on a journey to establish itself as the premier supplier of high quality produce in the UAE and beyond.

They take great pride in the superior quality of produce branded with their name. Marhaba branded produce, including apples, garlic, and ginger, are known in the Middle East for their superior quality. They aim to diversify the Marhaba line, as well as forge partnerships with established exporters of high quality produce worldwide. For more info, visit their website



Building & Construction
Fresh Products
Heavy Machinery
Technical Equipment
Fresh Product Trading
Fresh Produce Safety
Transport & Logistics
Fresh Produce Services